Shams TV | Shams TV | Broadcast Launch
In 2024, Shams TV emerged as the first Arabic-speaking, pan-Arab news channel broadcasting from Erbil, Iraq. With aspirations to rival established regional networks, Shams TV sought to establish a modern, technically advanced broadcaster. To realize this vision, they partnered with Reson8 Media, entrusting us with the comprehensive development of their brand identity, technical infrastructure, and internal workflows.
Services
Broadcast Branding · Motion Graphics · Newsroom Templates · Creative Operations · Studio Design
Category
Broadcast Launch & Branding
Client
Shams TV
Scope of Work
On-Air Branding & Motion Theory: Developed a cohesive visual identity encompassing screen architecture, color palettes, typography, and dynamic motion principles to establish a distinctive brand presence.
Templates innovation and design: With extensive workshops with the editorial team, we have come up with best practices for the news templates to help the editorial team tell compelling stories with a high level of flexibility.
Creative Manpower Deployment: Assembled a hybrid team of on-site and remote professionals, including an Art Director, Graphic Designers, Viz Artists, Viz Developers, and Motion Designers.
Creative Department Management: Managed and oversaw the creative output across all departments: on-air, production, and promo, ensuring alignment with Shams TV’s editorial and visual strategies.
Creative Department Structuring: Designed internal workflows, recruited key creative roles, and conducted intensive training programs to build a sustainable in-house team.
AR/VR Studio Readiness: Collaborated with Vizrt and RedSpy to integrate augmented reality and immersive technologies, future-proofing Shams TV’s studio capabilities.
Viz Pilot Edge Templates & Data Integration: Implemented scalable, newsroom-integrated graphics templates, started from Viz Pilot (Template Wizard) and transitioned to Viz Pilot Edge to enhance content creation and delivery.
• Cloud-based hosting: Offers flexibility to scale without compromising speed.
• CDNs: Improve global load times by distributing content.
• Fast servers and caching: Reduce load times and improve user experience.
• Cloud-based hosting: Offers flexibility to scale without compromising speed.
• CDNs: Improve global load times by distributing content.
• Fast servers and caching: Reduce load times and improve user experience.
Challenges
Accelerated Timeline: The project demanded a complete brand and technical rollout within a three-month window, necessitating rapid development and deployment.
Simultaneous Development Streams: Balancing brand creation, template development, and team training concurrently required meticulous coordination.
Technical Transition: Migrating from Viz Pilot (Template Wizard) to Viz Pilot Edge mid-project posed challenges in workflow adaptation and staff training.
• Cloud-based hosting: Offers flexibility to scale without compromising speed.
• CDNs: Improve global load times by distributing content.
• Fast servers and caching: Reduce load times and improve user experience.
• Cloud-based hosting: Offers flexibility to scale without compromising speed.
• CDNs: Improve global load times by distributing content.
• Fast servers and caching: Reduce load times and improve user experience.
Our Approach
Strategic Design & Visual Identity
Our design philosophy centered on creating a modern, flexible brand identity that resonated with Shams TV’s mission and editorial need. This involved:
Branding: We developed a dynamic brand and design system anchored in the symbolic geometry of Shams TV’s logo and the sun. Shapes, transitions, and animations were all drawn from a triangle (a visual metaphor for energy, revelation, and momentum) paired with horizontal lines representing the horizon of information.
Screen Architecture: Designing modular layouts adaptable to various editorial content formats.
Color Systems: Establishing a visual hierarchy and color palette that conveyed credibility and clarity.
Motion Principles: Defining animation behaviors to ensure consistency and engagement across all visual elements.
We began by developing a broad creative concept that would serve as the foundation of the Shams TV brand. Our goal was to craft a design language that was distinctive, expandable, and inherently digital-friendly — ensuring seamless adaptability across mobile, tablet, and broadcast platforms. This strategic approach not only positioned the channel confidently at launch, but also provided the flexibility to evolve as the brand grows. The result is a cohesive, scalable identity built to perform consistently across screens, formats, and future touchpoints.
• Cloud-based hosting: Offers flexibility to scale without compromising speed.
• CDNs: Improve global load times by distributing content.
• Fast servers and caching: Reduce load times and improve user experience.
• Cloud-based hosting: Offers flexibility to scale without compromising speed.
• CDNs: Improve global load times by distributing content.
• Fast servers and caching: Reduce load times and improve user experience.
Collaboration
Ready to Connect?
If you have a project in mind or just want to explore how Reson8 Media can help your platform grow, we’d love to hear from you. Fill out our contact form or reach us at our Istanbul, Doha, and Ottawa offices for a prompt, expert response.
Collaboration
Ready to Connect?
If you have a project in mind or just want to explore how Reson8 Media can help your platform grow, we’d love to hear from you. Fill out our contact form or reach us at our Istanbul, Doha, and Ottawa offices for a prompt, expert response.
Collaboration